How we found a climate superhero in the ocean - kelp! - and made it into tasty, nutritious, and ocean-friendly snacks.
Before 12 Tides, our founder, Pat, was working in old-school seafood industries — think large-scale fishing and aquaculture. And what he saw made his stomach churn: overfishing, pollution and coastline destruction.
We knew there had to be a better way — a way to produce foods that are as good for the ocean as they are for us. And there is. Partnering with regenerative ocean farmers in the USA, we founded 12 Tides to create nutrient-dense, sustainable snacks with kelp.
The Superhero of the Ocean
Kelp is the superhero of the ocean. It removes carbon from the atmosphere 20 times more efficiently than land crops, and it’s low maintenance—what we call “zero input” — requiring no fertilizers, no pesticides, no arable land, and no freshwater to grow. All that, and it’s delicious.
Our farmers sustainably grow and harvest organic kelp in Frenchman Bay, Maine.
The harvest ships to our kitchen where we bake it into umami-packed, puffed chips.
Savvy snackers like you stock up on our chips to help save our oceans.
Leaders in sustainable aquaculture
We partner with Springtide Seaweed in Frenchman Bay, Maine. Founded by Sarah Redmond, Springtide is an industry leader in sustainable aquaculture, growing the highest-quality organic kelp — including 12 Tides’ sugar kelp — in the cold, clean waters of the North Atlantic Ocean.
The original ocean activist at 12 Tides, Pat is our founder and visionary. Making his start in the traditional seafood industry, he was disheartened by its unsustainable practices and negative impacts, from overfishing and pollution to coastline destruction. Today, Pat is on a mission to show the world how our everyday food and lifestyle choices have the power to positively impact our oceans and the future of our planet.
With childhood memories of the Jersey Shore, Lindsey is intent on preserving the ocean for future generations. Her experience working for a sustainable chocolate company taught her ocean-friendly food didn’t have to compromise on flavor. It’s a message she’s passionate about as our Head of Brand, advocating for snacks that are as flavorful as they are responsible and setting the benchmark for companies around the globe.
A New Jersey native, Mandi's mission is to change how things are done in the food industry. Her enlightening moment came on a trip to Hong Kong when she witnessed a beach covered in plastic and trash, with dead fish floating in the water. She set out to preserve our ocean habitats for all who call the ocean home as well as those who enjoy its beauty. As our Field Marketing extraordinaire, you may see her spreading our ocean-positive mission at Bay Area events and store demos.