A Letter From Our Founder

A Letter From Our Founder


Welcome to 12 Tides! 

I wanted to kick off the 12 Tides blog by sharing a bit about who we are and how we plan to reimagine our relationship with the ocean.

The Backstory

For several years before 12 Tides, I worked in the commercial fishing and aquaculture industries around the world. I saw many of the devastating impacts of human activity on our oceans – including overfishing, pollution, and coastline destruction. Our oceans have been pushed to a breaking point and vast areas of vital marine ecosystems have been destroyed. Conservationism was deeply rooted in my family growing up and I developed a love for the ocean as a kid through scuba diving, surfing and sailing. Given these values, seeing the declining state of our oceans did not sit well with me.