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We're creating a food system that heals our oceans, starting the most climate-positive food out there— kelp! We believe that kelp will play a key role in turning the tides against climate change and restoring the health of our oceans.

our vision:

To create a regenerative food system that heals ocean ecosystems.

our kelp chip journey

Our kelp chip journey. Before 2018, Pat was working in traditional seafood when he realizes he wants to save the ocean, not destroy it. In February 2019, Pat visits regenerative kelp farms and leaves with a garbage bag full of kelp. In April 2019, Pat messes around in the kitchen and makes our first kelp chip! Spoiler alert, it's not good. In October 2019, we start slinging kelp chips in local Bay Area farmers markets. In February 2020, we launch in our very first retailer, a coffee shop! In October 2021, we launch in Whole Foods Market. In November 2022, we sell our 1 millionth bag!

we're on a huge mission...

we're certified!

  • USDA Organic

    We source organic ingredients that are free of harmful pesticides and fertilizers and contain no additives.

  • Certified B-Corp

    We've been a Certified B-Corp since 2020, joining other businesses in an effort to make a lasting positive impact on our environment. 

  • 1% for the Planet

    Since we sold our very first bag, 1% of sales has been donated to our non-profit partner SeaTrees and their kelp restoration projects. 

  • Compostable

    Our packaging is 100% plastic-free to ensure that no plastic ends up in our oceans. Our bags break down into useful compost within most industrial composting facilities. 

want to join our kelp-lovin' team?